01 August 29, 2014 (new only)

Before we start...

Why Video?

  • It's a primary source of human communication in the 21st Century
  • Just like you want your students to be competent and effective with traditional literacy, it's important that they are well grounded in the grammar of visual literacy
  • It's not just what you say, but how you say it.

It's All About the Story...

  • The story (BTW, over 50 cuts in one minute)
  • The story behind the story
  • 6 more great stories (but please don't watch them here), long form for commercials (up to 5 minutes!). Watch them all at home in 20 minutes. And look hard how it's done. And how differently it's done. For some it's the power of the text; for others, not a word is spoken.
    • If you only watch one, watch the Johnny Walker 5 minute one. It speaks to the venerable film tradition of the long take (e.g. Alfred Hitchcock's Rope, Robert Altman's The Player, Orson Welles's A Touch of Evil). This one is a 5.5 minute single take where the actor has to hit spots right on cue; and oh, yeah, the camera has to move with him. All one take (the 40th, it turns out). 

Hardware Breakdown

  • Tripod
  • SD Card for recording
  • Camcorder (Canon Vixia HF R 52)
  • External drive

The Video Process

  • Pre-production
    • Script and Storyboard
    • How to Mark a Slate
  • Production
    • Collecting media
    • filming story
    • recording audio in the field (if necessary)
  • Post-production
    • Editing
    • Voice Over
    • Titles and Transitions
    • Export/Upload to MBC

Tom Borer,
Aug 8, 2014, 1:31 PM